Joe Calloway is a performance expert who has spent the past thirty years helping great companies get even better. He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joes got a client list that reads like an international Whos Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express. Joe is the author of four ground-breaking business books including Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. His newest book is Be The Best At What Matters Most.
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